· Marketing is an organizational function and a set of process for
creating, communicating, and delivering value to customer and for managing
customer relationship in ways that benefit the organization and its stake
holders.
· Marketing means creating desire in the mind of the customer to avail the
product and also creating more and more customer along with product
demand.
· Today market is not only creating demand for a product but to avail the
product into each corner of the market.
· A marketer should Market a product in such type of way if a customer need
product so, that names comes first into their
mind.
· In today’s competitive world the duty of a marketer is not only delivering
the product but also create such network so that within half an hour he’ll be
available to retailer or wholesalers at any cost.
· Marketing can be anything it can be of Goods, services, Events,
Enterprises, Persons, Place, Properties, Organizations, Information, Ideas and
so on.
· We can’t market such product which is necessity goods and stand alone in
the market and also has not substitute in the market.
How marketing helps:-
Increase the demand of product/Services in the market.
Helps in Increase
Company’s revenue in the market.
Helps in Increase no. of customers.
Strengthen to a product.
Helps
to know customer behavior
·
"A
company never makes a brand popular but a brand makes a company popular."
· "A product is not known by a Company
but a company is known by a product."
